Job Description

Falcon RME is seeking a highly motivated Outside Sales Executive to drive growth by expanding market reach and increasing equipment sales to asphalt and utility contractors. This role is critical to strengthening Falcon’s presence in the Midwest, building long-term client relationships, and establishing new revenue opportunities through direct engagement, product demonstrations, and strategic territory development.

Role Overview

As an Outside Sales Executive , you will represent Falcon RME’s full product line, focusing on selling to asphalt and utility contractors. You will be responsible for identifying and developing accounts, managing the sales process from lead generation to closing, and working closely with marketing and inside sales to maximize territory potential.

Objectives

• Increase equipment sales to contractors by 30–50% in the first 12 months.
• Expand customer base among asphalt and utility contractors by 30% .
• Improve brand visibility and customer loyalty in key markets.
• Establish long-term relationships with regional industry leaders.

Responsibilities

• Identify and formalize target contractors within the assigned territory.
• Conduct on-site visits, product demonstrations, and consultations with prospects.
• Develop customized solutions that meet contractor needs.
• Collaborate with Falcon’s Online Marketing Partner to strengthen lead generation and market penetration.
• Negotiate pricing, close sales, and manage post-sale follow-up to ensure customer satisfaction.
• Represent Falcon RME at trade shows, industry events, and networking opportunities .
• Maintain accurate records in the company’s CRM (Monday).

Territory

• Midwest Region : Michigan, Ohio, Indiana, Illinois.
• Initial focus on large metropolitan areas with high asphalt activity, utility contractor concentration, and infrastructure investments.

Equipment Focus

• Full Falcon RME product line of asphalt recycling, maintenance, and eco-friendly equipment.

Target Customers

• Small, mid-sized, and large asphalt contractors.
• Municipal and commercial paving subcontractors.
• Sealcoating and pavement maintenance firms.
• Utility contractors.

Industry Drivers

• Rising infrastructure spending (highway and road maintenance).
• Increasing demand for eco-friendly, efficient equipment .
• Market trend toward bundled solutions and financing options .

Sales Strategy & Tools

• Lead Generation : CRM integration, cold calling, LinkedIn outreach, referrals, and inside sales collaboration.
• Product Demonstrations : On-site demos with real-time performance metrics, trial programs for high-value prospects.
• Relationship Building : Consistent check-ins, follow-ups, loyalty incentives, and exclusive offers.

Key Performance Indicators (KPIs)

• Quotes generated per month.
• New accounts opened.
• Monthly sales volume
• Customer retention rate : Measured annually.
• Demo-to-close conversion ratio.
• Quote-to-close ratio.
• Territory growth and penetration .

REQUIREMENTS

• • Proven history in outside sales with B2B equipment, construction, or contractor markets.
  • Experience selling to asphalt, utility, or related industries preferred.
  • Strong relationship-building and negotiation skills .
  • Ability to travel extensively throughout the Midwest.
  • Initiative-taker with excellent communication and presentation abilities.
  • CRM proficiency (Monday or similar).

  Preference is for the applicant to be in the state of Michigan, with close proximity to an airport. 

Job Tags

Similar Jobs