GRAI is a B2C creativity app at the intersection of music, AI, and social creation . We empower a new generation of creators to remix sounds, videos, and ideas - making it easy for anyone to turn inspiration into shareable art.
We’re growing fast and looking for an Influencer Marketing Manager who understands music culture, creator communities, and how to spark viral moments on TikTok and beyond.
1. Influencer Marketing
Design and manage end-to-end influencer campaigns to drive viral awareness and organic installs .
Partner with creators to produce native, music-driven TikToks that showcase GRAI’s remixing features.
Handle full-cycle influencer management : outreach, negotiation, contracting, creative briefing, and tracking.
Analyze performance, optimize campaigns based on data insights, and scale what works.
Build and maintain repeatable systems for ongoing influencer collaborations (CRM, templates, reporting dashboards).
Identify and onboard top-performing creators from influencer campaigns into a long-term ambassador pool .
Manage creator relationships, coordinate content collaborations, and foster loyalty within the GRAI creator community.
Provide creative guidance so influencer content stays on-brand and culturally relevant .
Help shape GRAI’s voice within the music and creator ecosystem.
U.S.-based (LA preferred) - plugged into the U.S. creator and music scenes.
Deep understanding of TikTok , short-form content, and Gen Z creator culture.
Hands-on experience managing influencer or brand campaigns (bonus: consumer apps, music, or GenAI).
Excellent communication, negotiation, and relationship-building skills.
Creative, analytical, and self-driven — comfortable experimenting with new campaign formats.
Connections to emerging TikTok musicians, producers, or creative influencers.
Experience working with music or AI-driven brands .
Proficiency in influencer tools (e.g., AspireIQ, Grin, Modash, CreatorIQ).
You’ll join a small, ambitious team redefining how creativity happens - blending music, AI, and human expression.
This is your chance to shape the influencer engine of a next-generation creativity platform and grow alongside it.
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